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Have you ever considered, why certain agents seem to get so many real estate listings? While sometimes, this may be, because of skills, reputation, effectiveness, personality, commitment, results, referrals, etc, haven’t there been certain times, you’ve wondered, why you didn’t get a particular listing, and someone else did? While it serves no purpose to look at this, from a negative perspective, the purpose of this article is not to become more adversarial, etc, but to assure, you provide homeowners (potential clients), with the information, they should receive, to make the best possible, informed decision. With that in mind, we will briefly discuss 6 important components, you should always include, in a listing presentation.

1. Competitive Market Analysis (CMA): What is a Competitive Market Analysis, often referred to, as a CMA? A professionally prepared one, should not merely be a listing of things which have sold, but rather, use comparable properties, to best pinpoint a suggested price range. In order to do so, one should follow a procedure somewhat similar, but in less detail, to that used by bank appraisers. What features does this house (known as Subject property) have, which the ones you compare it to (known as Comparable 1, 2, 3, etc)? What do the others possess, the subject property does not? Compare lot size and type, location, features, rooms, size, style, condition, etc.

2. Suggested Listing Price: While a homeowner must set the price he wishes his house to be listed at, it is incumbent upon a real estate professional, to clearly present information, which helps him make, the wisest decision. Remember, listing and selling prices are different, but often, the listing price, impacts how many potential buyers view the home, and how competitive, you may be. It might be helpful if the agent, therefore provided some sort of suggested pricing range, and reviewed the positives and negatives, especially concerning marketing and showings, each price, might affect.

3. Why you? Why should someone choose you to represent their best interests, in this transaction, which, for many is their single largest financial asset? Be careful to explain, in positive terms, what you offer, and avoid accusations, blaming others, or negatives! Review your approach, and why it matters!

4. Marketing plan: What will be your Marketing Plan, and why? Why do you believe this approach, makes sense for this particular property? Review both the homeowner’s, as well as the agents, responsibilities!

5. Strategies: Is there a niche market, you believe might be most attracted to the house, and why? How will you go after that segment of the market, while still pursuing the broader market? How will you assure, the client and agent, remain on the same page?

6. Meeting of the minds (agent/ homeowner): This procedure should be informative, both on a technical level, as well as a strategic, and getting to know you one! Don’t rush over, any aspect, explain fully and carefully, and have a frank discussion on what some fear most, the dreaded, Commission discussion!

A Listing Presentation must not merely be a selling experience, but also an opportunity, for a homeowner, to learn, which agent is best for him, and why! The client deserves, at the very least, a thorough review, of these 6 components.

Wondering what’s the best present to give your Dad? Well, men do love sports, especially golf. The game is fun, sophisticated and relaxing. Though most of the golf balls are quite expensive, there are several areas where one can get to purchase them at very competitive prices.

Cheap golf balls can be purchased online and also from other stores. Ones that have previously been used are the ones that sell the cheapest. The old man should get a gift that is worth his age. To get him as many balls, it’s best to purchase in dozens so that you end up being given extra of them or discounted rates.

In giving of such gifts, the age is never a determinant. What really counts is the thought behind the giving. If your father has always fancied the game or want to trigger his hidden secret, the balls would make a great asset to him.

When choosing the cheap golf balls for your Dad, you should ensure that they are of the best quality. The best ones to get him are those that are A graded. These are as good as new. However, the A+ grades are not as bad especially if he has not yet mastered the game.

A+ grade golf balls would enable him practice with them without having to spend a fortune on them. It necessarily doesn’t have to be his birthday, as a way of showing gratitude to the father figure that he has been, the balls would greatly meet that need. By regularly checking several online sites that buy and sell used products, you are bound to find very attractive packages and deals of these. Also, you can check with some players who no longer want to use their older balls.

When you are presenting in person, you can constantly monitor your audience for engagement. Are they with me? Do they disagree with the plan I am presenting? Do they understand what I am talking about? If you see someone open their laptop and start checking email, you can call on them to participate or move closer to them to pull them back in, but what happens when your audience is on the phone? You don’t see them sleeping. You can’t see them working on another project and you definitely can’t see their eyes roll.

Another challenge in a virtual meeting is making sure everyone is participating. You typically have a few dominant people who take over while the quiet ones on the team sit back and endure another “waste-of-time-meeting.” There are a few things you can do to ensure your meetings and presentations are more effective when you can’t see the faces of your audience.

1. If your attendee list is less than 25, draw an imaginary conference table on a white board or piece of paper at your desk. Now write everyone’s name as if they were sitting around the table. (Yes, I know, you can just print out a list of everyone that is in attendance, but if you are a visual person the table works better.)

2. Now as you begin your meeting, you put a tick mark next to the name of the person speaking–even if it is your own name. Within a few moments, you will SEE who has checked out and who is talking too much.

3. Now simply say to the chatty-Cathy’s on the call, “That’s a great point, AND since we haven’t heard from Bob, I would really like to get his input. Bob, how do you feel we should proceed in this next step?”

4. During a virtual presentation you need lots of interaction. Lots of Q&A time. The challenge is when you ask a question and then call on someone, (i.e. So what happened on this last week…Bob?) you catch them off guard. You and I both know that Bob was reading the latest Dave Barry book so he did not hear your question. This is why Bob would quickly dive for his mute button and then ask you to repeat the question. WASTE OF TIME! Instead, call on Bob first and then ask the question. “Bob, what was it that happened on this last week?” BETTER!

5. On conference calls, use lots of colorful picture words to keep people engaged. “The five of us are in a run-down single-engine bucket of bolts at 28,000 feet and now we’ve got to work together to build a parachute or none of us will survive.” This is much more intriguing than “We’ve got a deadline and we’ve got to work together.” When you engage the brain, the rest of the body will stay with you. Try this, “I want you to imagine standing in front of our biggest customer, Katherine. You are starting to sweat…” This technique gets people to go where ever you tell them to and they are listening. “I want you to picture the top of a mountain…”

Remember that when you can’t see the faces of those in your audience, you will have to put a little more effort and creativity into your presentations to keep your audience engaged, but it is worth it. If they ARE rolling their eyes it will be because they are in awe of your SIZZLING presentation style!