Video is an unbelievably powerful tool that can improve your business dramatically. It allows people to see and hear information rather than just read it. Watching something is also more fun and easier then reading a report about it. The possibilities for video are endless, you can create a short video about what your organization does. Video allow you to be creative.

Just like a sales letter, you need to have the following on how to make a good video presentation.
#1 how to make a good video presentation: In the opening frame you will need a big promise. This is almost like the headline. But you state things like, there will only be 200 available and we will close this offer in less than 24 hours. I also say things like, the price of this may shock some people, but I will get to that soon, do not close this video until you see the price, as I said, it will shock some people for the value we are giving.

#2 how to make a good video presentation: You want to make it clear at the beginning and the end that the offer may change or be gone at a certain amount of time. If you can refer to how you have done it in the past that will help. Urgency means that after an amount of time the price or bonuses may change or the product may not even be available so you want to advise them to act now.

#3 how to make a good video presentation: Let people see how doing what you do allows you to live the way you want to live. They will only assume that when they have the success with your product, they can achieve what they want out of life.

#4 how to make a good video presentation: Give a full list of what your product is and what the benefits are of each feature. Also, you want to explain what is different about your product compared to any other product on the market and why yours is better.

#5 how to make a good video presentation: This is a must. You must let the buyer know that they have no risk. If they are not happy they can get all of their money back and still keep all or some of the bonuses. Let them know it is a no questions asked money back guarantee. So if they get their money back and still get to keep the bonuses, the risk was really on you. They have no risk. Either it works, or their get their money back.

#6 how to make a good video presentation: Here is where you recap, tell them to act now because if they do not there is a chance if they decide to come back that they would have lost out on this offer forever. Since there is no risk to take advantage. Tell them what to do next and how to order.

By following the steps on how to make a good video presentation above you should have a smashing success with your next launch.

Have you ever considered, why certain agents seem to get so many real estate listings? While sometimes, this may be, because of skills, reputation, effectiveness, personality, commitment, results, referrals, etc, haven’t there been certain times, you’ve wondered, why you didn’t get a particular listing, and someone else did? While it serves no purpose to look at this, from a negative perspective, the purpose of this article is not to become more adversarial, etc, but to assure, you provide homeowners (potential clients), with the information, they should receive, to make the best possible, informed decision. With that in mind, we will briefly discuss 6 important components, you should always include, in a listing presentation.

1. Competitive Market Analysis (CMA): What is a Competitive Market Analysis, often referred to, as a CMA? A professionally prepared one, should not merely be a listing of things which have sold, but rather, use comparable properties, to best pinpoint a suggested price range. In order to do so, one should follow a procedure somewhat similar, but in less detail, to that used by bank appraisers. What features does this house (known as Subject property) have, which the ones you compare it to (known as Comparable 1, 2, 3, etc)? What do the others possess, the subject property does not? Compare lot size and type, location, features, rooms, size, style, condition, etc.

2. Suggested Listing Price: While a homeowner must set the price he wishes his house to be listed at, it is incumbent upon a real estate professional, to clearly present information, which helps him make, the wisest decision. Remember, listing and selling prices are different, but often, the listing price, impacts how many potential buyers view the home, and how competitive, you may be. It might be helpful if the agent, therefore provided some sort of suggested pricing range, and reviewed the positives and negatives, especially concerning marketing and showings, each price, might affect.

3. Why you? Why should someone choose you to represent their best interests, in this transaction, which, for many is their single largest financial asset? Be careful to explain, in positive terms, what you offer, and avoid accusations, blaming others, or negatives! Review your approach, and why it matters!

4. Marketing plan: What will be your Marketing Plan, and why? Why do you believe this approach, makes sense for this particular property? Review both the homeowner’s, as well as the agents, responsibilities!

5. Strategies: Is there a niche market, you believe might be most attracted to the house, and why? How will you go after that segment of the market, while still pursuing the broader market? How will you assure, the client and agent, remain on the same page?

6. Meeting of the minds (agent/ homeowner): This procedure should be informative, both on a technical level, as well as a strategic, and getting to know you one! Don’t rush over, any aspect, explain fully and carefully, and have a frank discussion on what some fear most, the dreaded, Commission discussion!

A Listing Presentation must not merely be a selling experience, but also an opportunity, for a homeowner, to learn, which agent is best for him, and why! The client deserves, at the very least, a thorough review, of these 6 components.

Festive food is to be the most popular purchase this Christmas, according to a new set of figures.

In research carried out by PayPal, just under three-quarters (71 per cent) of consumers are set to get a food-related item as a gift to give to someone. Meanwhile, 65 per cent of people are due to buy either wine or spirits. Research from the firm also showed that 70 per cent will pick up CDs or DVDs for present purposes, with 64 per cent getting clothes. Books and sports equipment are to account for 63 and 11 per cent of consumers’ expenditure respectively. Some 40 per cent, meanwhile, are to buy electrical goods, the purchase of which could be funded via a cheap secured loan.

The study also indicated that the amount of money spent on Christmas presents this year is to be approximately half of that splashed out in 2005. According to PayPal, consumers are due to spend an average of 154 pounds on gifts during the upcoming festive period. Two years ago, this figure stood at 310 pounds. Findings from the company also showed that men are set to have the highest expenditure out of the two sexes this year, as they will spend 169 pounds. In comparison, women are to splash out 142 pounds. For both males and females, applying for a personal loan could be a helpful way in which to fund festive expenditure.

Commenting on the figures, Cristina Hoole, shopping expert for PayPal, said: “The majority of us really look forward to Christmas because of the unexpected presents we’re all keen to receive. Shopping is part and parcel of Christmas and putting a smile on someone’s face with a fab present, usually the pick-me-up we all need and like at the end of a tough year. However, from the PayPal findings, this year will be a booze-filled, stomach-satisfying affair.

“There are plenty of bargains to be had by shopping online compared to the high street. If you’re prepared to do some digging around on the internet you’ll find fantastic and original ideas to ensure you deliver the most creative presents without breaking the bank this Christmas.”

While shopping over the internet to purchase Christmas presents, those looking for a competitive way in which to manage their money may also wish to take the time to apply for an online loan. And taking out a personal loan via the web could be advisable for a rising number of consumers after a recent study by Mintel showed that about one in ten Britons will shop over the internet to get the majority of their gifts, with 38 per cent buying some presents online. Overall, it was suggested that retail sales in the run-up to the yuletide period are between two and three per cent higher than this time last year. Meanwhile, a third of consumers state that although their finances will be strained over the course of Christmas, they will still splash the cash. In turn, taking out a quick loan could be one way in which to reduce spending pressures.