These days, it seems as though grammar, spelling and punctuation have gone the way of the 250 KB computer. With chat and text messaging, there’s hardly a need… right? Wrong!
As business people, it is imperative that you check and double-check ANYTHING you send out to promote your business. I can understand if you are doing a quick chat or text message with a friend. That’s private.
But in business, it’s all about credibility. You may be very good at what you do and you always want to put your best presentation forward. If you don’t take the time to present yourself well, you may leave doubt in the mind of a potential client.
Would you choose to do business with the limo that has a dent in the side and a few scratches? Or the shiny, new-looking one?
If you are looking for a surgeon, would you choose the one who wears an old plaid hunting shirt and dungarees with holes in the knees and has an office with beat-up furniture from the 1960′s? Or one who has clean office with modern furniture, wears dress slacks, a dress shirt and a white coat?
It is no different with your marketing pieces.
A poorly written email could cause the reader to hit the delete key before they are finished. A poorly written sales letter, or brochure, are certainly destined for the trash bin. And, let’s face it, no one has time for a poorly written website.
You can talk about the Law of Attraction all day long, say affirmations, meditate, etc, but if you are not presenting yourself in line with what you want to attract, it’s a bust.
If the technical side of writing is difficult for you, what can you do? It’s all well and good to find a friend to look over your latest writing, and if they are an exceptional writer, that may be sufficient. Otherwise you want to hire a professional editor.
An editor will go through your writing and make sure that you are getting your message across to your audience. They will check your grammar, punctuation and spelling to be sure everything is correct.
With a small item, it won’t cost you much, but will enhance your presentation and probably increase your response rate over time. If you are sending out frequent emails or marketing pieces, you may want to keep an editor on retainer. In other words, you pay them, up front, x amount of dollars for x amount of hours of work. That way they are available when you need them.
The little money you spend will be well worth it. You can feel confident that you are presenting your business, and yourself, in the best light possible and are attracting the quality clientele your seek for your business.